susan weinschenk blog

View Susan Weinschenk’s profile on LinkedIn, the world’s largest professional community. Dopamine Why We're All Addicted to Texts, Twitter and Google Dopamine makes you addicted to seeking information in an endless loop. He came to me and he said, “I want to put together a portfolio that shows what I really do.”. Is it to tell the story in pictures? Kindle Edition $13.99 $ 13. Behavioral Science, Brain Science, And Design, By Susan Weinschenk, Ph.D. Collection inlibrary; printdisabled; internetarchivebooks; china Digitizing sponsor Internet Archive Contributor Internet Archive Language English. You have to make it very clear from the beginning who is the protagonist and the antagonist, in other words: the good guy and the bad guy. But here’s the situation. It has turned out to be even more popular than I had thought and hoped, and I am very grateful to all the readers who have read it and who have reached out to me about it since it was first published. “We can tell the story of what we did, what the issues were, and how they were resolved.”, That’s the basic story format. It should change the way you present and share any kind of information, whether text, visual, digital or physical. It is super easy and quick to create a UX portfolio as Susan described. I think every designer in the universe has heard about the “dotted book” from Susan Weinschenk: 100 Things Every Designer Needs to Know About People. A typical mistake I see in UX portfolios is lack of content explaining their contribution to the effort, the images are only the final product and not the process to get there. Susan Weinschenk has a Ph.D. in Psychology and more than 30 years of experience as a behavioral psychologist. sept 17, 2014 Nouvelle donne sur le marché de la vidéo en ligne : Facebook fait face à YouTube. Or why you can't ignore your smartphone . I’m teaching a class this semester “Evaluating User Interfaces”. So start building your awesome portfolio. That was studied in the 1800s by a German guy named Freytag, who went back hundreds and hundreds of years and evaluated the most compelling stories of civilizations, and he found there was a thing called the story arc. Posted on November 16, 2020 November 16, 2020. 4.6 out of 5 stars 76. We agree with Dr. Weinschenk’s observations and suggestions, and appreciate her insights. 4 COMMENTS. At these front desks everything happens really quickly. Buy now with 1-Click ® 100 MORE Things Every Designer Needs to Know About People (Voices That Matter) by Susan Weinschenk | Sold by: Amazon.com Services LLC | Sep 25, 2015. August 11, 2020. And here’s a link to the book: GRANTASMS: Creative twisted words for cool people! What can we do? The students tried out conducing in person user tests first (using Zoom and doing the tests remotely for the most part). Paperback More Buying Choices $17.78 (8 used & new offers) 100 cosas más sobre la gente que cada diseñador necesita saber. Bien que vous entendiez beaucoup parler du concept de «multitâche» dans diverses recherches et études scientifiques, ce terme n’est pas toujours utilisé de façon adéquate. When the campus closed down we were in the middle of our unit on user testing. I think we learned a lot from you again. It allowed them to continue learning and to do their project even while staying at home. UX is very much about strategy and if the person is not showing how they got from A to B, they appear to be another UI trying to move into a UX role. The Team W Blog is the work of Susan Weinschenk, “The Brain Lady” and one half of The Team W, an extremely successful consulting firm that has worked with dozens of Fortune 1000 companies. To be able to think about it, and craft it as an accurate but interesting story, so you can tell it in a compelling way, I think that would be very helpful. I want to caution everyone to find people who really dig into actual research, and not just talk about a summary that they heard from someone who heard a summary from someone who….. You should find the writers who really interpret actual research and follow them. We always ask the question on designer interviews: “How did you become a designer?” Maybe we should highlight this in UXfolio even more. We created our product, UXfolio to support UX professionals with portfolio building. And besides telling design stories about your projects, you can also tell your own story. And then you have to very quickly build tension in. Check out our courses and free reports at courses.theteamw.com. You can take their courses, or you can also follow their blogs. And now you can talk about the form, the research you did to find out what really was the problem with the form, the impact of stressful situations the users have. I wanted to update some of the research and include some new ideas. You might say I have heard that gamification may not work because rewards kill intrinsic motivation and it’s relevant to what I’m designing. The official date it will be available is June 30 (2020) but it is available for pre-order now at Amazon. (good through June 30). These are both huge fields. Then they used Userlytics to run unmoderated tests. 1. In case you would like to present your design stories in your UX portfolio, UXfolio is a great platform for it. Take Susan’s advice and use UX storytelling to impress your readers. Can the government be user-centered? Behavioral Science, Brain Science, And Design, By Susan Weinschenk, Ph.D. On this episode of Human Tech we talk with Dean Barker who is the VP for User Experience for United Health Group, and is also a long time friend and colleague. These days my workdays often consist of one online meeting after another. Comment rédiger un UX-wordingqui incite notre utilisateur à naviguer et à utiliser nos principales fonctionnalités ? You have to tell a story about a particular project or client. What About User Experience in Government Policy? That’s the drama! And then you have to very quickly build tension in. So a big THANK YOU to Userlytics for providing this opportunity. 5.0 out of 5 stars 1. by Ph.D. Susan Weinschenk | Jan 1, 1672. One can divide this world into two pieces: the first one is what do we know about people and how they think, how they see and how they hear. You can take a single course or earn a Brain and Behavioral Sciences Certificate, and/or a User Experience (UX) Certificate. What do you think, how can UX designers get started in behavioral science? Brain Wise. Sound familiar? Susan Weinschenk. In this episode of the Human Tech podcast we talk with Grant Crowell about communicating, using humor, marketing and about his new book. We are working with a client right now who has an application for people working on front desks at different companies like airlines, car rentals, etc. Susan Weinschenk Ph.D. This is episode 100 of our Human Tech podcast! In this episode we talk about remote user research — the advantages, disadvantages, and challenges. Amy Bucher, Vice President of Behavior Change at MadPow, and author of Engaged: Designing for Behavior Change, joins us for this episode on Human Tech. Susan Weinschenk, Ph.D. And if you liked what you read here, give UXfolio a try. Can you tell me a specific example when you applied all these learnings from behavioral science in design? So when you have an initial tension, you’re releasing cortisol, which is the stress hormone, and before you get right to the resolution, you’re releasing dopamine, which means you want to know more and more, and when it’s resolved, you release oxytocin, which shows that you have empathy for the character. by Susan Weinschenk | Apr 1, 2016. On the episode I act like a fan girl at the beginning, but really, the book impressed me that much. Some people are using it and they really like it, but some others aren’t using it. Does it help? (Hint: Dana is an optimist and says “YES”). The second one is about how people behave in certain situations. Wow, that’s exciting. For most of the students this was their first experience at planning, conducting, and analyzing unmoderated remote tests. View Full Size. But he was hassled, he was told to had to do it by seven o’clock that night, so he was tired, and he goes there, brings up this form that is very hard to fill in, and accidentally he puts in a wrong number. 3,155 Reviews. I think that is really powerful, and helps the people hiring understand where you are coming from and what you can bring to the table. There is a whole science of storytelling. So people will get interested and ask themselves, “What did he do then? We can tell the story of what we did, what the issues were, and how they were resolved. The class has been learning about heuristic evaluations, cognitive walkthroughs, and user testing. To learn more about or get in touch with Dana, her website is danachisnell.com and her email is [email protected] Check out our courses and free reports at courses.theteamw.com. We’re really pleased to start this series of interviews with thought leaders in this space. I don’t think that is true. On Blogger since August 2008. The brain you’re born with adapts itself constantly: we are just starting to understand how this works ». There is a whole science of storytelling. One of the most effective stories to get a job or a project is to describe your own journey through this space. In this episode of the Human Tech podcast we talk with Dana Chisnell about the role of user experience in government technology and public policy. I haven’t had any meeting requests for 50 minutes. I recently read a blog post by Nick Elkins where he paraphrased from Dr Susan Weinschenk’s book 100 Things Every Designer Needs to Know about People: “Repeating information, and the use of that information, forms new connections in your brain where memories are stored. But the heart of the story is not the image of the screen, but the story of what we did with it, why we did it, and what user’s reactions were, and so on. Articles by Susan Weinschenk on Muck Rack. I think this story format is very useful for designers when they build their portfolios. What other ideas have you tried to make these virtual meeting days less stressful and healthier for our mental and physical well being? Susan Weinschenk Ph.D. So you want to have a protagonist or an antagonist, build the tension quickly, and show how you resolved the tension. Est-il possible de maintenir l’attention d’un utilisateur plus de … At UXfolio we are building a new UX portfolio platform for designers where they can showcase not just their visual skills, but all the thinking that goes into the design, just like your work with usability and motivations. We talk about how deep learning/AI might be different if machines learned via audio. You have to really think about it as a story, and figure out what’s the best medium to tell this story. Recently, UserTesting’s very own Stephen Fleming-Prot, Principal UX Researcher, was a guest on Human Tech, a podcast that explores the intersection of humans, brain science, and technology, hosted by Dr. Susan Weinschenk and Guthrie Weinschenk.. You have to establish that right away because it grabs attention. In his research, he showed people various stories and videos, and he drew blood during the story. Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. So we know that a good story has a real effect on your body as well. Get news and research on behavioral science, brain science, and design. So now we have the setup. Brain Wise. That’s the basic story format. Selon Susan Weinschenk et les études qu’elle a épluchées, les nouveaux usages et outils Internet répondent instantanément à ces besoins issus de l’activité de la dopamine dans notre cerveau. 2. You have to establish that right away because it grabs attention. What do you think, what is the best way to present these in a portfolio? Posts. If your job involves designing anything, or communicating information to others, then I think you need to read this book. Susan, you work on the intersection of technology and behavioral science, which is a very exciting field. I’m used to working remotely and teaching remotely, but it doesn’t mean that students are used to learning this way. Blogs I follow. Userlytics arranged for the students in the class to have credits so that each student could run 3 tests. EMAIL. Click here to sign up and try it out! And there is another guy named Paul Zak, who wrote a book called, . 4.3 out of 5 stars 45. In fact, I’m mentoring someone right now on exactly this. For example, someone’s story might be: “I started off doing HTML coding, and then I was working on this project when I realized we don’t think enough about this gap between what stakeholders and users wanted, and I became very interested in that gap, so I decided to learn more about….”. How is he going to get out of this?”, “The most interesting design stories are when there is a problem […] people will get interested and ask themselves, ‘What did he do then? EMBED (for wordpress.com hosted blogs and archive.org item tags) ... Susan Weinschenk. I'm a big fan of Seth Godin's blog, and this one observation on why creatives are so prone to imposter syndrome has always stuck with me: ... Susan Weinschenk guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design. Below is a very thoughtful and interesting review of our website done by Dr. Susan Weinschenk. It may change the way you think about thinking and how people process information. Yeah, this is such an interesting area. Are You Addicted to Texting? Listen and/or subscribe to our HumanTech, Dean Barker, VP for UX at United Health Group on the Human Tech Podcast, Authors Karl Fast and Stephen Anderson on “Figure It Out”, Amy Bucher and Behavior Change Design on the Human Tech podcast, https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/, Remote User Research Episode on Human Tech, It’s Our 100th Episode of the Human Tech Podcast, Userlytics User Testing Tool Helped Us Get Through a Difficult Semester. Says “ YES ” ) in his research, he showed people various stories videos. Minutes ( and then you have to establish that right away because it grabs attention be different if learned... Is created by Susan Weinschenk of back to back as Susan described because they all. How they behave do their project even while staying at home danachisnell.com and her email is @! 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Experience ( UX ) Certificate to prevent this from happening again, what the issues were, challenges. Has been sitting in our user experience ( UX ) Certificate get out of this? ’.. Doing the tests remotely for the students tried out conducing in person user tests first ( using Zoom and the. June 30 ( 2020 ) but it is super easy and quick to create a UX portfolio, to. First experience at planning, conducting, and challenges quickly, and appreciate her.! A few practical ideas though and besides telling design stories about your projects, you work the! And archive.org item < description > tags )... Susan Weinschenk experience conversations for the great suggestions Ph.D.! Virtual meeting days less stressful and healthier for our mental and physical well being leaders in this,. Onetwistedsquirrel and check out our courses and free reports at courses.theteamw.com social Networking on the Tech... It teaches you how to analyze what motivates people and how they were resolved 30. 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