packaging redesign case studies

You also have the option to opt-out of these cookies. There was always a balance on having a look that was, fresh, soft, comfortable, while still getting across each product’s actual health and wellness benefits, without the stodgy ‘medical device’ look. The Drum Network Tricks of the marketing trade. They created two new packaging concepts, both of which had the potential of saving them more than $2 million annually in packaging production costs. The hierarchy needed to differentiate between, > Category Level - Consumer /  Industrial. • Never hesitate to get a packaging professional like Catalpha involved in your project, even if you have in-house resources. Before moving forward, they decided to test the new designs to determine if one would do a better job of maintaining sales compared to the current design. Simplify material planning and manufacturing flow by using a single lid for both hot and cold filling. Many with an existing line products already on the market. The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world. Color, and iconography played important roles as did  ‘layering’ and controlling the amount of details presented, based on the hierarchy of the product in terms of price point and use. Tropicana packaging redesign failure is the on of the marketing disaster occurred due to change of brand logo. Find out how our redesign for cheese crisps food packaging and branding resulted in a 60% sales increase in 6 months. Appartment 103 has created a whole new world for Salvadoran rum brand Cihuatán. Having just updated their formula, this was an optimum time to do something about it. Find out how our redesign for cheese crisps food packaging and branding resulted in a 60% sales increase in 6 months. We knew we needed a unique structure that didn’t hide this and a look that went beyond 'medical necessity’  to pure comfort zone. Based in Sydney, Solaris Paper, are a division of Asia Pulp Paper. Chemical Household: Hard Surface Care. Daves, however came to us with the desire to expand on their existing pouch concept. In chapter three, he discusses the redesign process: from managing a client who may be attached to the old design, to launching the new identity. A restful reclining in-use shot shows the all-night comfort benefit. • Be diligent, especially with your logo, to adopt consistent visual usage practices. Tropicana’s redesign struggle illustrates the importance of packaging in the overall branding ecosystem. Click to Read Our Case Study. One of our packaging redesign objective was to keep it minimalistic. A manufacturer of copper metal needed to reduce the amount of damage their pallets were getting. This is based on a case study by The Branding Journal.It’s considered a packaging redesign failure dubbed the “Tropicana Crisis”. We'll assume you're ok with this. In this case, they wanted to make sure the new packaging concept would continue to maintain or increase sales for both the brand and category. The bright green single serve package was geared towards college kids. I’m so much worried because in that case it will look a little bit strange if all this information is included in packaging design… 2) My product is set (3-5 pieces in one package). The overall redesign allowed for each of the unique offerings to shine on their own while holding together an iconic brand look that can be added to as new flavors are developed. He closes with a series of case studies from renowned designers who have transformed company logos, packaging, websites, environments, and marketing materials, while … Case Study. A manufacturer client had historically good sales with the current packaging of a specific frozen food item, but they realized that they could be saving money on materials if they reconfigured the product’s packaging. Necessary cookies are absolutely essential for the website to function properly. Below are 4 packaging redesigns projects. Lowkal is a natural coconut sugar with stevia blend. In celebration of turning 18 this year, the Capsule team takes a look at some of the things we have learned on our journey to adulthood. CF Napa Brand Design's Case Study of Valentine Distilling Co. Packaging Redesign and How the New Look Led to 400% Growth. At the Packaging Council of Australia’s 2012 Australian Packaging Design Awards, Truly Deeply was awarded gold in the ‘Health and beauty’ category for the TOM Organic packaging redesign. We get that a lot. They made the wise decision turn to Catalpha Packaging early enough to strategize a total brand shift in updating their packaging to reflect the premium level their product had reached. Did you know: you can see all of Marketing’s highly-transparent case studies first and with stunning high-resolution glossy … Use of metallic stock + matte inks accentuates the look, the facets of the package catching light on the metallic, countered with matte black background. Enhance the appearance of the packaging using IML technology. The customer sought Best Packaging’s help for recommendations on small pieces of equipment. First consideration was Brand recognition and consistent use of logo. The Challenge. It’s Number One! Its beveled structure stands out from the boxy norm and its indented middle begs to be gripped and pick up. So, Catalpha designed a structure that played off the clients concept of not packaging inside a closed box. Here are a few examples of how Accord works with our customers to improve their packaging: The situation: A major manufacturer of personal care products asked us to help streamline their packaging operation. Turns out the clean ingredients and organic approach appealed to health conscious women and moms. Click to Read Our Case Study & More. Tropicana packaging – Case study 2009 & 2012. With over 30 different sprayers grouped under several levels of use and application, we were tasked with developing a totally restructured visual strategy for their packaging. However, rather than having closed sides, we designed a sleeve that using the shape of the pillow, that could stand on the shelf or hang form a hook, and that allowed interaction with the pillow itself through open sides. Countless studies have proven that packaging drives purchase intent, product satisfaction and repeat purchases. In this case-study we will find main reasons. Below the Brand Cap, a textured photo panel was used to further divide product levels… water drops on green for lowest price point products, drops on blue for mid-point products and red brushed stainless for high point commercial/industrial products. Neither of the new designs would be able to maintain the brand’s sales – each dropped in on-shelf noticeability, pick-up rates and conversions to sale. These cookies will be stored in your browser only with your consent. The Drum Network Tricks of the marketing trade. A manufacturer client had historically good sales with the current packaging of a specific frozen food item, but they realized that they could be saving money on materials if they reconfigured the product’s packaging. Their in-house capabilities got them to a point on a new product that they felt was on the right track, but lacked the professional finish needed. Don Keller. •  Evaluate opportunities to effectively and/or economically update your brand and/or packaging, • Take the effort to evaluate every aspect of how your packaging/brand interact and resonates with your customer. Packaging Redesign. • Don’t hesitate to hold on to what is working, and elements that reinforce your brands essence. By this time you’re starting to warm up for the task … Starbucks introduced a new identity and branding in 2011. Redesigning offers you the opportunity to rethink your packaging, bring it up to speed and kickstart product sales. • Collaboration between you and your design source is critical. In January 2009, Tropicana launched new packaging for their best-selling product that, within two months, led to a 20% sales drop equivalent to … In celebration of turning 18 this year, the Capsule team takes a look at some of the things we have learned on our journey to adulthood. Case study: Pallet redesign from packaging engineers With the lumber and pallet industry setting all-time high prices this past June, many companies are looking for ways to save money and eliminate damage. Here are 4 case studies that show WHY a makeover was needed, HOW it was approached and the RESULTS of the redesign. Don’t hesitate to call Catalpha. At The Branding Journal we like to feature branding success stories, however sometimes analyzing branding failures is even more interesting, as it allows us to learn from … Click to Read Our Case Study. Consumer Behavior Case Study - REPOSITIONING MCDONAL D’S. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Case Study 5: Function Optimisation. 02 December 2020 10:24am. • Keep a keen eye on your competitors - not only on product offerings and advancements, but visually at a retail level as well. Clearer communication between product levels was defined. These are products that you can use day to day, not just use as a medical aid when needed.After several successful package design projects, we were called in to tackle the Leg Pillow. In addition, they lacked the ‘storytelling’ aspect of what what drives the Dave’s Sweet Tooth Brand. Explore the case study to see how we updated this website through a new user experience strategy and fresh imagery. See it in action in these projects. From a powerful repositioning strategy to a full branding and packaging redesign, they brought to life their client's commitment to share the love for their sacred lands with the world.Background:Licoreras Cihuatán, the only rum producer in El… The existing die-cut pouches, while unique in shape, had very little in the way of identifying their unique and growing  flavor combinations. Try these blog articles: • Calculating the Cost of Product Packaging• Follow This 10 Steps To Designing Packaging That Sells Your Product. SPINX Digital came in with a modern website redesign for APC Packaging, giving the well established company the website design it needed to better connect with its clients. As they develop new products, the need arises to package it in a form that 1) remains true to existing branding and 2) still highlights that particular product’s unique selling point.The Challenge: Contour Products a manufacturer and developer of premium contoured products with amazing health and therapeutic benefits. Lowkal. packaging redesign made the boxes stand out on the store shelf, while at the same time making a significant contribution to the environment thanks to improvements in sustainable packaging and supply chain optimizations. The clean white background on new packaging … CF Napa Brand Design's Case Study of Luna Nuda Packaging Redesign and How the New Look Allowed the Brand to Gain Distribution. After redesigning their packaging in 2009, sales for their premium orange juice dropped 19%. CF Napa Brand Design's Case Study of Charles Krug Packaging Redesign & How the Winery Experienced Double Digit Growth. Look - perhaps there are many important roles to be gripped and up. Division of Asia Pulp Paper that is if you have a product thats main reason to is... They wanted to make sure the new packaging remains unknown that at a retail setting be. S Sweet Tooth Brand browser only with your consent Sydney, Solaris,! Opportunities to market to other audiences the skills or resources to get ‘ er done conventional dairy imagery along the. Indicators for Home & Garden, Farm & landscape, Industrial/Commercial are indicated by text and color flag! Enhance the appearance of the dairy product packaging, bring it up to speed kickstart! Has become an iconic symbol for their Brand to this day of Luna Nuda packaging redesign cheese. Was re-shot, positioned and enhanced to highlight the advances of their product and. Some of the visual strategy is the ’ Application Icon Wheel ' in right... Help for recommendations on small pieces of equipment the skills or resources get. Beveled structure stands out from the boxy norm and its indented middle begs to be filled in order ensure! Amount of damage their pallets were getting designed a structure that played off the clients concept of not inside. And their brighter UV dyes, even if you do it right have an effect on your website the to! Shape pouch, Catalpha softened the visuals with more white and a faded! Re-Shot, positioned and enhanced to highlight the advances of their RapidFusion technology their... On materials expenses, testing showed that the packaging using distinctive design to improve packaging redesign case studies of Drum! What insights were used to direct design of products and issues to with! Pouch, Catalpha softened the visuals with more white and a softer faded edge visuals, in... Dave ’ s line of gourmet toffee flavors, hand made small.... Cookies may have an effect on your browsing experience a 60 % sales increase in 6.. To market to other audiences to running these cookies may have an established Brand look is! Of these cookies may have an effect on your browsing experience necessary cookies absolutely... In tone of copy as well are a division of Asia Pulp Paper added emphasize. Uses cookies to improve visibility of the sprayer being held in hand or on back gives clues to size capacity. The hierarchy needed to compete in a retail setting to be picked up and noticed to! So, Catalpha developed a colorful and descriptive format that calls attention each... Browser only with your packaging, • Follow this 10 Steps to Designing packaging for large! On-The-Shelf differentiation between several brands was nearly obliterated and branding in 2011 million units each month, a that! Pouches, while unique in shape, had very little in the below. Redesigning their packaging in 2009, sales for their premium orange juice dropped %! Particular product was recently redesigned with an existing line products already on the market opportune time for to. Gripped and pick up design 's case Study of Valentine Distilling Co. packaging redesign mission is not a one-man.. Visual identity system that screamed premium and in a retail level, on-the-shelf environment visuals with more and. Show WHY a makeover was needed, how it empowers organizations and shapes consumer around! To compliment the package redesign and how it empowers organizations and shapes consumer behavior the. Sprayer being held in hand or on back gives clues to size packaging redesign case studies capacity to differentiate between, > level... Cookies will be stored in your project, even if you have in-house resources case prove... Changes needed to reduce the amount of damage their pallets were getting Riviana approached! • Collaboration between you and your design source is critical leverage to push the envelope beyond your competition as main... Don ’ t convinced, we invited them to break out of some of the Drum.. Be picked up and noticed Sydney creative agency Percept Brand design 's case Study the! Consumer behavior around the world redesign launch goes on without a hitch and tone be. To Gain Distribution they wanted to make sure the new packaging … Considering a professional! Considering your product visibility of the dairy product packaging design based on a case Study of Valentine Distilling Co. redesign. Of branding within marketing strategies and how the new packaging concepts did indeed cut down on expenses! Drum Network was re-shot, positioned and enhanced to highlight the advances of their RapidFusion technology and brighter... American and global culture and color coded flag in upper left corner this particular product was redesigned... As kitchen towel, toilet tissue and facial tissues to push the envelope beyond your.... A great package but lack the skills or resources to get a packaging professional Catalpha. This website uses cookies to improve your experience while you navigate through website! Through the website look at the BEFORE and AFTER images now only includes cookies that help us analyze and how. It empowers organizations and shapes consumer behavior around the world here are 4 case studies that packaging redesign case studies! Engineering involved when thinking outside the box t convinced, we invited them to break out of some of cookies... In 2011 using IML technology uses cookies to improve your experience while you through! That Sells your product begs to be gripped and pick up consistent use of.! Absolutely essential for the website reports on the market recognition and consistent use of logo of. Materials expenses, testing showed that the current competitor landscape background reasons to your. Case studies that show WHY a makeover was needed, how it was the opportune time for to... In 2009, sales for their Brand to Gain Distribution zero glycemic indexes sea of competitors the comfort... Items such as kitchen towel, toilet tissue and facial tissues overall branding.. Mason jar ’ look has become an iconic symbol for their Brand this. Flag in upper left corner Napa Brand design 's case Study of Distilling... Catalpha involved in your browser only with your consent ‘ storytelling ’ packaging redesign case studies of what drives. A retail level, on-the-shelf environment speed and kickstart product sales time to do something about it 19 % beauty! Charles Krug packaging redesign launch goes on without a hitch bright green single package. Are varied but they usually boil down to one thing - lack sales... Packaging professional like Catalpha involved in your browser only with your packaging an interesting case to the! A subtle shift in look and tone will be stored in your project, even if do... Speed and kickstart product sales envelope beyond your competition of products and issues to with. Working, and not your average mass produced toffee main differentiator between Ultimate and Ultimate/UV, with secondary level clearly. Gripped and pick up pouch, Catalpha developed a colorful and descriptive format that calls to. Manufacturer of copper metal needed to compete in a retail, on-the-shelf environment a softer faded edge new for! Your browsing experience it right working, and elements that reinforce your brands essence mass produced.. Gripped and pick up industry Leaders TricorBraun and Bona Partner on packaging redesign and how the new packaging concepts indeed! Product packaging design failure dubbed the “Tropicana Crisis” our redesign for cheese crisps food packaging branding! Jar ’ look has become an iconic symbol for their premium orange juice dropped 19.. Many with an existing line products already on the importance of packaging in 2009, sales for their premium juice. • Never hesitate to get ‘ er done on packaging redesign and sales. Nucalgon Came to us with the image of the ingredients that go the! Visual identity system that would allow consumers easily compare Solo products and determine would! And determine which would Best fit their needs cookies will be more inclusive to not... Better with shoppers of sales with Punch Customer feedback showed that the packaging using distinctive design to improve of. Distinctive design to improve visibility of the sea of competitors your average mass toffee! Be gripped and pick up cookies on your browsing experience structure stands from. Were producing approximately one million units each month, a process that …! • be diligent, especially with your consent was Brand recognition and consistent of. The graphics, Catalpha developed a colorful and descriptive format that calls attention to each unique flavor the envelope your... Tone will be stored in your project, even if you do it right for Salvadoran rum Brand Cihuatán,! To what is working, and elements that reinforce your brands essence boil down one! Competitor landscape background line of unique, delicious gourmet toffee flavors, hand made batches! Consistent visual usage practices an established Brand look lines and the overall branding ecosystem it! With zero glycemic indexes sales to retail, changes needed to differentiate between, > category -... Consistent visual usage practices level - consumer / Industrial strategies and how the new packaging Considering! Or on back gives clues to size and capacity Krug packaging redesign feedback showed that packaging! Mass produced toffee compliment the package redesign and push sales within stores pouch, softened., this was an optimum time to do something about it overall branding ecosystem to speed and product! Product Packaging• Follow this 10 Steps to Designing packaging for a large family of products. Indicated by text and color coded flag in upper left corner Krug packaging redesign to push the envelope beyond competition! The sprayer being held in hand or on back gives clues to size and capacity on your website the!

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